A brand identity created for an Instagram page for Pune which makes discovery easier for people.
Reason behind the name.
Given Pune's abundant cultural and historical wealth, I aimed to select a name that would resonate with the city's deep-rooted heritage. During the rule of Shahaji, the father of Maratha king Shivaji, Pune was referred to as "Kasbe Pune," making it the perfect reference point to connect with the city's historical roots.
Why this logo?
The logo for "Kasbe Pune" is thoughtfully designed to encapsulate the essence of discovery and exploration. The name is artfully crafted, with the 'B' and 'P' forming a binocular-like shape, complete with two eyeballs. This design ingeniously conveys the idea of peering through binoculars, symbolizing the page's purpose – to explore and discover. To further celebrate Pune's rich heritage, the logo features a background map of the city and a Chandrakor accentuating the 'S', a cultural symbol of great significance in Maharashtra. The accompanying tagline, "Discovering Pune," succinctly encapsulates the logo's essence and mission.
